How On-Page & Technical SEO Skyrocketed a Local Business Website

One of my local business clients was struggling with low rankings and almost no traffic from Google. Despite offering excellent services, their website wasn’t getting them leads.

After applying strong on-page and technical SEO strategies, their site saw a massive increase in clicks and impressions (as shown in the Google Search Console screenshot).

The Fix: How I Optimized the Website for Success

On-Page SEO: Making the Website Google-Friendly

Optimized Titles & Meta Descriptions:

• I rewrote all page titles and descriptions to include high-value keywords while making them attractive for users to click.

Improved Content & Headings:

• I restructured the website’s content, ensuring every page had a clear purpose and focused on the right local search terms.
• Added FAQ sections to target more keywords and improve engagement.

Internal Linking Strategy:

• Linked important pages to each other to help Google understand the site’s structure.
• Ensured users could easily navigate the website, improving the user experience.

Added Local SEO Signals:

• Incorporated location-based keywords naturally in the content.
• Improved the Google Business Profile connection with the website.

Technical SEO: Fixing Hidden Website Issues

Increased Website Speed:

• Compressed images and removed unnecessary scripts that were slowing the site.
• Used browser caching and lazy loading to improve performance.

Fixed Mobile Usability Issues:

• Ensured the site was fully responsive on mobile devices.
• Improved button sizes, fonts, and touch-friendly elements.

Structured Data Implementation:

• Added schema markup to help Google understand the business better.
• Optimized contact details to appear correctly in local searches.

Fixed Broken Links & Improved Indexing:

• Removed dead links and submitted an updated sitemap to Google.
• Made sure all-important pages were being indexed correctly.

The Results: What Happened After Optimization?

Massive Growth in Just 28 Days!

218 Clicks & 2,639 Impressions in a Single Day!

Traffic and rankings shot up after implementing the changes!

The website now attracts more customers, leading to higher conversions!

#LocalSEO