Transforming a Kitchen & Bathroom Remodeling Business with Local SEO

Client Background

A kitchen and bathroom remodeling business approached us with a major challenge: despite providing high-quality services, their online visibility was nearly nonexistent. Their Google Business Profile wasn’t appearing in the top local search results, and they were struggling to attract new customers. Frustrated with low inquiries and stiff competition, they sought our expertise in local SEO to turn things around.

Challenges

• Google Business Profile (GBP) was not ranking in the top 10 for important search terms like “kitchen remodel near me” or “bathroom renovation in [City].”

• The website lacked local SEO optimization, making it difficult to attract relevant customers.

• Competitors with stronger online presence were capturing the majority of leads.

• Minimal engagement and activity on the GBP listing.

• Few customer reviews and lack of a structured review acquisition strategy.

Our Local SEO Strategy

1. Optimizing the Google Business Profile

We conducted a thorough audit of the client’s GBP and found several issues, including missing information and weak keyword optimization. To improve rankings, we:

• Completed all missing business details, ensuring consistency across platforms.

• Optimized service descriptions with location-based keywords.

• Uploaded high-quality images showcasing past remodeling projects.

• Implemented a regular posting schedule to keep the profile active and engaging.

2. Enhancing Website Local SEO

The client’s website wasn’t effectively targeting local customers. To fix this, we:

• Added geo-specific keywords and service-based landing pages.

• Optimized meta titles, descriptions, and headers for better search visibility.

• Improved internal linking structure to enhance user experience and navigation.

• Strengthened the content strategy to highlight expertise and local authority.

3. Strengthening Reputation Management

Customer reviews play a crucial role in local rankings and trust-building. We helped the client:

• Implement a review acquisition strategy, encouraging satisfied customers to leave feedback.

• Respond to all reviews professionally to boost engagement and credibility.

• Showcase testimonials prominently on their website and GBP.

4. Building Local Citations & Consistent NAP Listings

To increase trust and authority in local search results, we:

• Ensured the business had consistent Name, Address, and Phone (NAP) details across major directories.

• Secured citations on reputable home improvement and local business listing sites.

• Monitored listings for accuracy and updates.

Results: From Invisible to #1 Ranking

After implementing our strategy, the client saw dramatic improvements within a few months:

• #1 ranking in the Google Map Pack for five high-intent search terms.

• Increase in website traffic from local searches.

• Higher call volume and lead quality, leading to more booked remodeling projects.

• Enhanced online reputation, with a steady influx of positive reviews.

Conclusion: Local SEO Drives Real Business Growth

This case study demonstrates the power of a well-executed local SEO strategy. By optimizing their Google Business Profile, website, and online reputation, our client transformed from being nearly invisible online to becoming a top-ranked remodeling business in their area.

If your home remodeling business is struggling with online visibility, our tailored local SEO strategies can help you dominate your market and attract high-quality leads. Let’s discuss how we can drive similar results for your business!